Advertising, Sex, and Post-Socialism: Women, Media, and by Elza Ibroscheva

By Elza Ibroscheva

Advertising, intercourse, and Post-Socialism explores the position of ads and the intake it promotes in altering cultural perceptions of intercourse and femininity around the Balkan sector. Elza Ibroscheva theorizes how the promoting of gender identities that has taken position within the years of post-socialist transition has essentially affected the social, monetary, and political positioning of ladies. ads is without doubt one of the significant “factories” of cultural signification, and as such, serves because the such a lot ubiquitous vessel of world norms of gendered selves. additionally, ads serves as a literacy device for studying the grammar of intake, learning the ideologies of femininity and intercourse sooner than and after the cave in of the socialist undertaking, in addition to the present portrayals of femininity in ads in today's Bulgaria. This ebook offers a revealing examine the mechanisms of ways post-socialist norms of sexual habit are being engendered, and what function media play during this transformative process.

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